I noticed a few comments recently that suggested the popularity of some posts on here was down to Google search results. That got me thinking, so I tried to work out how this might be happening. After a lot of trial and error, the light-bulb moment came, and I realised why this was.
Google searches combine words to find the best match. When you search a name or a place, they tend to be the only ones with that combination of words, so you get an immediate hit, high up on page one. Some websites actually pay Google to be featured as one of the top searches, so in those cases, that word combination doesn’t necessarily apply.
The titles of my blog posts are sometimes random. One good example is the post ‘Camera Conclusion’. Conclusion of what?. You might well ask. I used that title without thinking about it, because I had published previous posts about choosing a camera, and believed regular readers would get the idea. But that combination of words is so unusual, that it gets first place on Google UK, for anyone typing in that search. It had never occurred to me, until I tried to find out why so many people viewed that post.
I published a photo post about a visit to a housing estate in Pevensey Bay. I gave it the title, ‘Beachlands, Pevensey Bay’. If you type that into the search engine, my post is the third one down, only preceded by links to two estate agents, who pay to be at the top. Because I chose to combine the name of the 1930s estate, and the seaside location, rather than separate the two, there is no other article with a similar title. As a result, my post is viewed on a daily basis, and until now, I always wondered why.
That leads me to the phenomenon of this blog, the post ‘Whatever happened to? : Jamiroquai’. After lots of digging deep to try to discover why that post was so enduringly popular, I at long last typed the words into Google. My posts about this band appear as number three, and number eight, both on page one. It appears that many people are keen to discover facts about the band, and I get a lot of views based on my Google Search placings.
This research has been of some interest to me, and has led to a little more understanding of the vagaries of Google. Use unpredictable titles, with unusual combinations of words, and you will undoubtedly bump your blog up on the pages of search engines, free of charge.
If that is something you wish to do, of course.