As everyone knows, yesterday was the first of October.
Of course, it immediately started with a vengeance. I received emails for Halloween ‘specials’. A flyer came through the door, advertising a local supermarket. Pumpkins were on sale, and already reduced.
Some bloggers were starting early too, mentioning special ‘scary’ film posts, building up to the supposed wonder of Halloween.
Then I went out late afternoon, to do my usual ‘big shop’. I could have been very confused. I may well have believed it was already the 30th, not the 1st. Costumes on sale, alongside socks with pumpkins on them, tights with skulls printed on them; witches’ hats, plastic brooms, and tubs of sweets for trick or treat. Once I got to the food aisles, I discovered a new phenomenon, ‘Halloween Food’. It seems that multi-packs of sausages, large boxes of oven-ready nibbles, and various designs of chicken bites, are all now required eating on the 31st.
The long confectionery section was also laden with ‘special’ boxes and packets. The same old sweets and biscuits, their wrappers in fancy dress, to cash in on Halloween. Obviously, a chocolate wafer biscuit is more appealing if it has a cartoon pumpkin on the wrapper, dressed as a witch. That makes them taste better, I’m sure.
OK, I am an old grump, and I hate Halloween. For someone of my age, in England, it is relatively new, and did not feature here at all, until I was in my late thirties.
But come on, consumers. Are you really going to keep falling for this crap every year?
Sadly, I suspect you are.