I almost bought something I didn’t need this morning. It was on my Amazon Wish List, and they sent me a suggestion email, that I might like to go ahead with the purchase,
Perhaps like many other people, I frequently add things to my wish list on Amazon, just to remind myself that I like those items, and may wish to buy them in the future. Unfortunately, Amazon is a marketing wonder, so constantly reminds me about items I have added, especially if they have sightly reduced in price.
I was almost mesmerised into adding the item to ‘My basket’, when I remembered that I would have to spend £20, to qualify for ‘Free delivery’. That in itself is misleading of course, as I have no doubt that Amazon has already factored any delivery costs into their pricing plan. But to add something extra in order to reach that magical £20 mark is indeed compulsive.
Buying with ‘One Click’ with Amazon online is so easy now. They have my account details, my delivery address details, and my payment details. Just click ‘Buy Now’, and the transaction happens so seamlessly, the confirmation email has already arrived in my inbox. I can actually feel ‘happy’, that the sale has gone though without a hitch. How crazy is that?
The end result, is that by my own admission, I constantly buy stuff that I do not need. DVD films to add to a pile that I might never watch, Kindle books added to a list that I can hardly keep up with already. Then there are the home and kitchen gadgets, that look so effective in the short videos. In reality, I could do most of those tasks with a sharp kitchen knife. But Amazon is very clever. Much cleverer than I am. They make it look not only easy, but essential. Amazon has me enthralled and captivated.
On the plus side, I am aware of this mercantile snake charmer, so unlikely to be seduced.
So why does it keep happening, I wonder?