The Rizla+ experience.

A post from 2013 that I think only Eddy has seen. My claim to fame, ‘Reinventing the spliff’!

beetleypete

In late 1972, I applied for a job as a company representative for Rizla, the manufacturer of cigarette papers. The LaCroix family had been involved in paper production in France since the 16th century. As early as the late 17th century, the company began to market papers specifically targeted at the emerging hand-rolling cigarette market, which was beginning to become an alternative to pipe smoking. By modern times, they were the the leader in the distribution of cigarette papers, and even though there seemed to be other brands available, they were probably a subsidiary. In effect, they had a European monopoly of these products. The foundation of the paper is rice, hence the name; RIZLA+.  Riz is French for rice, and the La Croix family name was shortened by the use of the cross symbol.

I was successful, and employed to cover the areas in the East; Essex, Suffolk, Norfolk…

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