I received this notification from WordPress when I logged on this morning. Perhaps everybody got one, but just in case you didn’t see it this is by way of information.
WordPress.com has started testing Native Sponsored Posts. This is an extension of our advertising program and will have the same controls and restrictions as our standard ad placements.
You may see these Sponsored Posts running on your sites as we expand testing. They may be promoting WordPress.com content, marketing initiatives, or brands.
Longer term, we hope to offer Sponsored Posts to our users as a way to help drive traffic and promote content discovery. For any questions or issues, see our Native Sponsored Posts FAQ.
It seems that WordPress is testing out its new plan to generate extra income by offering sponsored posts to users. Eventually, this will give you the opportunity, should you want it, to pay them for sending one of your posts to users. Meanwhile, they will be trialling posts containing their own content, and also that of various brand advertisers. These will appear as posts, not obviously as advertisements.
You will have no control on what you receive, or how frequently you receive them. The only option to avoid receiving them is to upgrade to one of the various paid plans offered by WordPress. If you have one of those, sponsored post will not appear on your site. (For now…)
Just so you know.