Following my recent post about an annoying television commercial, I received a reply to my complaint from the company concerned.
This was my post, if you didn’t see it.
As you can see from the reply, they consider this advert to be ‘Distinctive’, rather than stupid and irritating.
I will give them credit for bothering to reply to my complaint, but I will still never buy anything from them.
Jasmin Hart
To: petejohnson50@yahoo.com
Hi Pete,
Thanks for getting in touch and leaving us some feedback.
We’re sorry that you’re finding our brand advertising annoying. Just like our amazing staff, creators and cards, our adverts are distinctive – we’ll give you that!
The good news is, we are a small business with tiny advertising budgets, so you won’t be inundated with this advert for much longer and it will be off air by 11th February. With such small budgets, it’s key we try and get as much attention as possible but clearly it hasn’t worked for you this time round.
As we are still a growing business we really appreciate you giving us feedback. I’ve passed your comments on to our marketing department to keep in mind for the future.
Thanks,
Jasmin
Jasmin Hart
Facebook Twitter LinkedIn (Company) Instagram
Customer Happiness Team
phone 020 8050 1462 email talktous@thortful.com http://www.thortful.com
Hey, isnt it great getting at least a reply? xx Michael
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Yes indeed. They managed to shock me by replying! 🙂
Best wishes, Pete.
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Seems they are fine people, even thought they missed the point. 😉 xx Michael
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Reblogged this on NEW BLOG HERE >> https:/BOOKS.ESLARN-NET.DE.
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Kudos to you for trying Pete, I’m amazed they bothered to respond, and tried to explain themselves. Budgeting issues? Interesting explanation for such an annoying ad! Maybe they’ll heed the feedback? xxoo, C
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I hope so, Cheryl. Six more days until they stop showing the ad…
Best wishes, Pete. x
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It was a nice personal response, Pete :)x
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Yes it was, and a pleasant surprise to get a reply too.
Best wishes, Pete. x
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At least it wasn’t an obvious form reply. Warmest regards, Theo
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No, it was definitely ‘personal’, and referred to my complaint. They get bonus marks for that, Theo.
Best wishes, Pete.
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In our house, any programmes not on BBC1 always get recorded for viewing the next day. Adverts seem twice as long as they used to be.
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I record most things, but ads like these are on channels my wife watches ‘live’. Even if I don’t watch with her, I can hear them from the office room.
Best wishes, Pete.
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So they responded. That’s better. Also their time is due. So sit and skip.
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Yes, they did have the decency to reply to my complaint. That was good.
Best wishes, Pete.
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A good. Best wishes.
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Well, getting a reply was good. Best to you, Pete.
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Unexpected, but extra marks for the company for doing that, Jennie.
Best wishes, Pete.
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You boosted their extra marks.
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At least you found out you only have to put up with it for ten more days (until the next annoying ad comes along to replace it).
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It would have to be very bad to annoy me as much as this one has, Pete. 🙂
Best wishes, Pete.
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Customer Happiness Team—hahahaha! At least they answered.
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Not unlike the ‘Happiness Engineers’ at WordPress. 🙂
It was a surprise they replied though.
Best wishes, Pete.
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Notice that neither of them refer to ‘service’.
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Oh yes – those adverts. First thought it was a mistake that it kept on repeating, but, uh, no, apparently not. The clicking, the facial expressions – adverts are tormenting enough already… Fair enough for a speedy reply though!
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Yes, the only good thing about that company is they had the decency to reply to my complaint.
Cheers, Pete.
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Good PR for replying, so many adverts are annoying I seem to be lucky that I can block them from memory (or is that old age) frustrates the heck out of my partner Sharon when I say “whats that for again”
They will probably think they scored a hit by being so noticed regardless of annoyance factor.
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Cheers, Bobby. I like the ‘good’ adverts, just not this one!
Best wishes, Pete.
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I am surprised the company replied and attribute it to English politeness.
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Even in England, a nice reply is still unusual, Robbie.
Best wishes, Pete.
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As you say, at least they replied, although “Customer Happiness Team”, really? That would make me run a mile from the job, but then… Well, Pete, as you say, at least it’s only 10 days more. But I’ve also read (when talking about how much advertising you have to try and get for your books) that people need to see an ad quite a few times before they decide to buy. I would add, “or get sick and tired of it and hate the product”. Take care, Pete.
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Thanks, Olga. They should be aware of ‘negative effect advertising’. If enough people hate the ads, they will sell very few cards.
Best wishes, Pete.
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I applaud you for tackling them. Our senses and intelligence are insulted every day by profiteers. Reading between the lines (a dangerously misleading enterprise) should we conclude that the company has had many complaints and is cutting its losses? Never give up complaining!
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Thanks, Pippa. I have long been a ‘complainer’, and now email makes it so much easier. However, it is rare to get a reply to an outright complaint that didn’t involve a product purchase.
Best wishes, Pete. x
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I suppose the ad’s objective was to get people’s attention. It certainly achieved that goal. “Negative publicity can increase sales when a product or company is relatively unknown simply because it stimulates product awareness.” (Stanford Graduate School of Business)
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I get the point that Stanford is making, but if it doesn’t translate to sales, they will soon go bust.
Thanks, David.
Best wishes, Pete.
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It’s nice they replied. These days that’s a surprise.
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Yes, the reply did surprise me too. 🙂
Best wishes, Pete.
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I’m surprised they replied.
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So was I, Molly. Companies so rarely reply to criticism.
Best wishes, Pete.
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Damn! It was truly irritating. Like most of those are aimed at idiots with no sense of imagination….well done. chuq
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Thanks, cjuq. They surprised me by replying. 🙂
Best wishes, Pete.
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Yes, full marks for replying
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That made a refreshing change, June.
Best wishes, Pete.
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Well, you gotta give them credit for getting your attention, eh?!
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That worked, but not in the way they hoped, GP. 🙂
Best wishes, Pete.
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Well, at least the company responded. I wonder if people actually buy their cards.
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The silly ad might appeal to much younger people, Liz. Who knows?
Best wishes, Pete.
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I could see it perhaps appealing to 12-year-olds who want to annoy their parents.
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Fair play for replying, and at least you know the end is now in sight and the next bid for sales won’t be until Christmas 🙂
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Only 10 more days, and it’s gone. I really hope others have complained, but we will see what happens if they try to sell Easter Cards. 🙂
Best wishes, Pete.
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The advert that makes me see red is one of the NHS Covid ads. According to it to help rid your home of any covid bugs just open your windows! Encouraging people to do that is completely insane. Bugs move on air currents. Do they honestly think that exposing your neighbours to your bugs is a good thing? Give me strength!!!!
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Almost all ‘Government Information Films’ drive me crazy, Jack. They play to the lowest common denominator of stupidity and lack of commonsense.
Best wishes, Pete.
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As someone who once made her living creating television adverts for several years. It IS sad that so many sacrifice integrity for shock value. While my ads were local, I still made it a point to treat the clients and their messages as though they meant the world to the viewer. Paid off when I was nominated for an Emmy! No brag, just fact.
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I am sure you deserved that nomination, Annette. I cannot imagine you ever making an advertisement as awful as this one.
Best wishes, Pete. x
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That little phrase “keep in mind”: I think that’s a euphemism that can be translated into an Anglo-Saxon expression which ends with the word “off” 😉 As you say though, credit to them for replying: not a given, these days. Cheers, Jon.
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Yes, Jon. I am sure the lady would have liked to say something a lot stronger to me.
Best wishes, Pete.
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