During the 1960s, London was trying to become the new fashion capital of the world. It rebranded itself as ‘Swinging London’, and photographers were out on the streets taking photos of the new fashions, regularly using professional models too. This selection includes some styles that never caught on.
A man sporting the early ‘Mod’ look. Smart suit, and an Italian scooter.
(This was how I dressed at the time, but I was too young to own a scooter.)
Three young women shopping for clothes.
(Or a set-up by the photographer.)
A carefully posed group in very colourful attire.
(I think this might be the very early 1970s.)
Models in London wearing what almost appears to be a uniform.
(I don’t recall any ‘ordinary girls’ wearing such things.)
The famous model Twiggy, pictured with children and animals all wearing paper masks of her face.
Colourful dresses and berets posed by models.
Another model showing off a designer fashion.
This young lady was very on-trend.
Showing the fashion for wearing old military uniforms.
Taken to show ‘ordinary’ young people trying their best to be fashionable.
Nearer the end of the 1960s, the trend for Eastern clothing began to emerge.