How to Market Your First Book: The Ultimate Guide

Great tips for authors from Nicholas. And also good many reasons why I have never published a book! 🙂

Nicholas C. Rossis

Market your first book | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

So, you’ve completed your first book. After pouring your heart and soul into your first masterpiece, the rest of the world surely needs to appreciate your accomplishment as much as you do. This landmark moment in your life needs to be shared with the world. But how? You might have no idea how to market a book.

Fortunately, technology has developed to the point where there are now many avenues for sharing information if you’re a new book writer. The trick, of course, is finding the RIGHT channels to reach your desired audience. You can post things on Facebook Ad Nauseum, for example—but if your target group isn’t part of your following, you’ll get nowhere.

Here are some tips to follow for effective marketing of your work!

Follow the experts

Before you get started on your own marketing efforts, it would be wise to take a look at successful writers…

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13 thoughts on “How to Market Your First Book: The Ultimate Guide

  1. I’ve always wanted to write a book, since I was a kid, but then I realised that no-one would want to read it. A lot of what I write sits in my computer or in a notebook. It is helpful to put the words down somewhere other than my head.

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  2. It all depends on the type of book you intend to write as to marketing = autobiography, history, fiction, poetry or novelty. My main effort was my autobiography which is a totally different style but one becoming vogue nowadays. I found no training available for that type so I now provide courses. For that type where names are mentioned, there are libel laws to consider and permissions needed. But the marketing should mostly be done before the book is printed. For example some puritans will refuse to read your book if it is a font they don’t like! Yes a very good cover & title is paramount, as is good chapter titles. Page layout is hard work but pays off. For example punch lines need to over-hang on to the next page as most people read the bottom of the page before the top. Get a prominent person to do the foreword & Include reviewers in your book (obviously they will do that on the draft). Remember people are trying to declutter their libraries so don’t want another book they will only read once. They would rather borrow from library. In the case of an autobiography you end up giving them away to friends/ rellies & of course a copy to those who provided you info. You don’t need a publisher. People have a hang-up about that. I’m always being asked who my publisher was, like they care anyway. Write straight into a word document, convert to a PDF then send to the printer. My 360 page book with colour laminated cover cost 7 UK pounds all up. After the release, I echo giving book talks. Good luck. Remember the book maybe whats yours – but its others that will read it.


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