Does your blog have an ‘About’ page? Have you added anything to it? Do you allow ‘Likes’ and comments on it? Does it tell readers and potential followers something about you, and why you are blogging? Is there a photo on it? Does it give some idea of the style and nature of what your blog has to offer?
If the answer to any of these is ‘No’, then I think you should reconsider.
In the world of Blogging, the ‘About’ page is often sadly neglected by so many bloggers. Many do not even put any information on it at all, or remove it from their theme. I would like to tell you why I think a good ‘About’ page is important, and suggest that those of you who are new to blogging might want to give those ‘About’ pages a revamp.
New readers can happen across your blog in many ways. They might search for a category that features on your blog, or a tag that gets a hit on one of your posts. More likely, they will see your comment on another post, or notice you from a ‘Like’ on one of theirs. If you decide to follow a blogger, the chances are they will check out your blog, to see what it’s like. Given that most people don’t name their blog something like ‘I like cars.com’, the clever and cryptic names we tend to choose for our sites rarely give a clue as to what content we publish.
This usually means that the first contact the new reader has with your blog is one of the posts featured on the notification email, or your ‘Home Page’. This may well be a photo of your cat, a post moaning about the weather, or a review of a restaurant you ate in last night. Unless your blog posts are all about books, sport, canoeing, or cookery, they will have no idea about you, your varied content, or what you are like. So, they look for the ‘About’ page, thinking things like, ‘Who is this blogger?’ Will I like their stuff?’ ‘Should I follow them?’ But your page is blank, or lacking in detail. Even if you have bothered to put anything on it, it is often something like ‘I am Mary and I’m a student. Please follow my blog’. That is unlikely to appeal to anyone, let’s face it. So, here are some tips.
1) DO use the ‘About’ page.
2) Put a photo of yourself on it. People like to see who they are talking to.
3) Allow ‘Likes’ and comments on the page. People will want to say something nice about you!
4) Tell us your general location, but don’t be too specific. Something like ‘Brazil’ is fine. It doesn’t matter if you live in Sao Paulo. It is interesting for bloggers to think about the exotic or unusual locations where their fellow bloggers reside.
5) If you are very young, and especially if you are a young female, do NOT state your age. There are some strange people out there.
6) Give a bit of background. Why you want to blog, what you hope to get from it, what your interests are. People will be drawn to those with a similar outlook.
7) Give lots of indication about what they will find on your blog, here’s an example of the sort of thing you might write.
“Hi, my name is Francisco, and I live in Brazil, close to the coast. I love to write about my travels, and to show my photos that I take on them. I also write about my job as a fireman, and the exciting things I get up to at work. I love films too, especially blockbusters, and will be posting reviews of all my favourites. From time to time, I will tell you about my family; my lovely wife Moeama, and my young daughter Nina.”
Imagine that, with a nice photo of a young family, against the backdrop of a Brazilian beach, and you will get the idea.
From this short introduction on an ‘About’ page, we learn many things.
Francisco and his family live in Brazil.
They live close to the beach.
He works as a fireman.
He will be writing about being a fireman.
He is married, and has a daughter.
He likes to watch blockbuster films.
He will be writing film reviews.
He will be writing about what he does with his family.
He enjoys travelling, and photography too.
He will be writing travel posts, and adding photos.
We have seen a photo of him, with his wife and daughter, so can guess his rough age.
If you want your blog to be about one subject, you can still expand interest on your posts, by giving more information on your ‘About’ page. Here’s another example.
“This is Sophie’s blog, and it is all about Fantasy; Fantasy films, Fantasy books, and Fantasy art work, most of which I draw myself. If Fantasy is your thing, then you have come to the right place. I am Sophie, and I am a tattoo artist in the North-East of England. I live with my cat Rasputin, and my dog Gandalf. I adore Goth fashions, and the music of The Cure. Tattoos and piercings are my thing, but I also love to make my own clothes, and spend my spare time exploring flea markets and junk shops. Welcome along for the fantasy ride!”
A photo shows her heavily tattooed, wearing Goth clothing, and cuddling her dog.
From this, we learn a lot about her.
Sophie lives in England.
She works in the field of tattooing.
She likes Goth fashions, and the music associated with them.
She likes pets, and has a dog and cat.
She writes about Fantasy Films and Fantasy Books.
Her blog is going to feature Fantasy artwork.
She draws artwork, so will likely feature her own creations.
She likes to sew, and make clothes.
She likes to explore markets and junk shops.
From the photo, we can see that she loves her pets, and has an ‘alternative’ look.
Each introduction has less than eight lines of type, yet tells us a great deal about the blogger. Far more than just reading their latest post will ever do. Think again about what you have on your own ‘About’ page, and consider that a better one may well attract a lot more readers and followers.